In Lakeville, Minnesota, friends, family and the wider community are sharing stories and heartbreak after the sudden passing of Brady Soule, a well-known sales consultant, former student-athlete and deeply cherished friend whose warmth and spirit made a lasting mark on everyone he met. Soule worked most recently as a Sales Consultant at the National Business Institute and earlier served as an account executive at Productive Corporation. He was admired for his professionalism and his easy way of making people feel seen and valued.
People in town are reflecting on Brady’s life with gratitude and sorrow, remembering him not just for his accomplishments, but for the energy and love he brought into every room. Longtime Lakeville South High School classmates said he had a calm confidence and a readiness under pressure that defined him, a quality that first drew attention back in his football days.
One moment people keep returning to is from a football game in his high school years, when Brady stepped up in a key moment and made the extra-point kick that clinched the victory for his team. Rocky James Sellers, a local parent and longtime observer of high school sports, said that single act came to represent the way Brady approached life: thoughtful, prepared and always ready to support others.
At work, colleagues described him as motivated and eager to learn, someone who built genuine connections wherever he went. Clients and teammates alike said his welcoming personality and integrity made him stand out, creating rapport with people from all walks of life. Whether he was closing deals or simply offering a friendly word, his presence made an impact.
But it was his personality off the clock that people will remember most. Emily Gohman, a close friend, spoke of his contagious laugh, his big bear hugs and the way he would exclaim “CHEEEEESEEE” whenever someone pointed a camera his way. His humor, confidence, and love of life were clear to everyone lucky enough to be around him.
Friends said Brady’s loyalty and depth of caring showed up in simple moments that became treasured memories. Whether he was encouraging someone through a hard time, celebrating a success or just hanging out, he made people feel appreciated and understood. Stories like these are what many in Lakeville are holding close now.
As Lakeville comes to terms with this loss, there’s a shared sense of mourning and a genuine appreciation for the time people had with him. Support continues to pour out for his family and closest friends as they navigate life without him. The legacy Brady leaves behind — one of joy, friendship, and quiet strength — lives on in the hearts of so many.
